Facebook can be a great way to get your blog noticed by new readers and drive traffic to your site. However, whilst we’re all trying to keep up with Twitter, and keep the theme going strong on our Instagram feeds, we often forget about Facebook.
The way Facebook is set up (i.e. you can’t reach anyone who doesn’t already like your page, without paid advertising) means that it’s already harder for us to gain a loyal following. This, combined with the fact many of us don’t update our pages consistently, means that often Facebook pages can become forgotten about.
This can really damage your brand because people will land on your Facebook page and see that you haven’t bothered with it. Either have it and keep it updated or don’t have one at all. Some bloggers don’t see the point in signing up for a page in the first place.
Nevertheless, I personally think that having a Facebook page can attract a whole new audience, including your friends and family who root for you but may not necessarily have a presence on other social platforms.
Here are a few tips and tricks to help keep your Facebook page consistent and engaging:
Scheduling tools like Hootsuite and Tweetdeck are a bloggers best friend. If you didn’t know already, you can use them to schedule your Facebook page posts (as well as your Tweets). This will save you some time and you won’t have to worry about updating manually on a daily basis.
I’d advise you limiting blog promotion to a couple of times a day, if not once a day – you don’t want to appear spammy.
If you already schedule your Tweets regularly, connect your Facebook page and click the little Facebook button when you are updating Twitter.
See Hootsuite example below:
If you do this, be sure to check that all your tags and links work correctly on each platform. It’s annoying, but Twitter @ mentions don’t always necessarily translate to Facebook. An extra tip is to delete the hard link from your Facebook update – it’s not needed once the preview is loaded, and your post will look a lot prettier without it.
2. Get into good habits
Of course, if you manually update your other feeds, you can get into the habit of updating your Facebook page. Download the ‘Facebook Pages’ app, especially if you have a couple of accounts to manage. Then, organise your phone apps so that Pages is next to Twitter and Instagram to serve as a reminder to post to Facebook too.
3. Link your Instagram account to your Facebook
The new Instagram business profile allows you to link your feed to your Facebook page, (i.e. the one you set up, not your personal profile). Simply head to your Instagram settings, click ‘Switch to Instagram Business Account’ and follow the steps. Now, each time you share a photo to Instagram push the ‘Facebook’ button underneath (which should now show up as the page name) and voila you’ve updated your Facebook page. Again, be sure to go back into Facebook if you’ve used any tags on Instagram. It’s annoying but they don’t translate across so you’ll just end up with a text version of an @mention, which looks a bit scruffy.
4. Share what you would normally
Remember, you don’t have to make your Facebook page content identical to your other feeds. In fact, why would you? There’s not much point in people following you on different platforms then is there?
You can easily keep your page consistent by sharing some what you would normally on your personal account. I love adding a bit of humour to my social media with memes, cute animal GIFs and videos that interest me. Simply share the stuff you like, or stuff that’s relevant to your blog when you’re sat in bed scrolling through your news feed.
Do you think Facebook pages are necessary? Let me know in the comments below. In the meantime, check out my Facebook page.